With the right sweetness, Aronia is quite tasty. But don't skimp on the sugar. Really. Also while the deep color is a signal aronia is super-healthy, it's also super-stainy. Be forewarned, this stuff could be a dye. (I am sure the people at Rit are looking into this, assuming Rit Dye made it out of the 1970s.) If you do see a it of purple on your fancy quartz countertop, rub it with a bit of baking soda to remove the purple.